One summer day back in 1951, the first Land Cruiser, then called the BJ, started up the side of Mt. Fuji and accomplished a feat no other vehicle in history had managed to achieve. It climbed to Checkpoint No. 6, a spot so high up the mountainside it was thought to be unreachable by motor vehicle. The event signaled more than just the triumph of one vehicle over a formidable challenge. It marked the birth of a legend. Since its impressive debut, Land Cruiser has developed a loyal following unmatched by any other SUV in the world. From the rugged machine of those early days, to the model of refinement it is today, Land Cruiser continues to be a symbol of capability, innovation and quality.

The 2017 Land Cruiser also comes with Toyota Safety Sense standard. Learn more about TSS.