Military Badge

Eligible U.S. military personnel and their families may qualify for a $750 reward that can be used toward a new Toyota financed or leased through your dealer and Toyota Financial Services.

You must meet all of these conditions:

  • Be in current active duty status in the U.S. Military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. Military inactive reserves (i.e., Ready Reserves) that are part of the Individual Ready Reserve, Selected Reserve and Inactive National Guard; OR

  • A Military retiree within two years of retirement or honorably discharged veteran of the U.S. Military within two years of their honorable discharge date; OR

  • Household member* of an eligible U.S. Military personnel; AND

  • Provide verifiable proof of military status or active service at the time of purchase in the form of one of the following documentations:

    1. Leave and Earning Statement

    2. Military Identification Card

    3. Veterans/Retirees DD Form-214

    4. Receive a salary sufficient to cover ordinary living expenses and payments for your Toyota

  • Be credit approved by TFS.

  • Click here to submit your information to see if you qualify for this offer.

  • *Household member(s):
    - Household and/or family member of the qualified Military personnel living at the same address
    as the qualified Military personnel. An eligible service member and his or her household may reside in permanent or temporary housing.
    - Goldstar family members are family members of a fallen hero(s) and are also considered as household and/or family member and are eligible for this program.

    Can be combined with other Toyota Special offers!

    Including Two Years No Cost Maintenance Plan With Roadside Assistance

    Incentive offered by Toyota Motor Sales, U.S.A., Inc. On finance contracts incentive will be applied toward down payment. On lease contracts, incentive will be applied toward the amounts due at lease signing or delivery, with any remainder applied to the capitalized cost reduction. One incentive per transaction. Not available together with Toyota College Incentive Program. Finance and lease contracts must be dated by January 31, 2024. The Military Incentive Program is subject to change or termination at any time. Toyota Military Incentive Program is available on approved credit to well qualified customers financing or leasing new untitled Toyota models through participating dealers and Toyota Financial Services. Some restrictions apply. Program may not be available in all states. Not all applicants will qualify. Toyota Financial Services is a service mark of Toyota Motor Credit Corporation and Toyota Motor Insurance Services, Inc. SEE PARTICIPATING DEALER FOR DETAILS. Toyotacare covers normal factory scheduled service for 2 years or 25K miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet or a livery or taxi vehicle. SEE PARTICIPATING TOYOTA DEALER FOR COMPLETE PLAN DETAILS.