The hybrid reborn.

Inspiring from every angle, the all-new 2023 Toyota Prius is ready to lead you toward a brighter future, with a next-gen Hybrid Synergy Drive® system that intelligently uses a combination of gas engine and electric motor to maximize efficiency and performance. Add cutting-edge tech to help simplify your everyday drive, and experience a true connection to the road and the environment.

Prius Models

Download eBrochure

Compare Prius

Toyota Prius
Limited AWD


The features below are listed for comparison purposes only. For more details, see this Toyota vehicle's "Full Specs" on

  • Hyundai Ioniq Hybrid Limited
  • Kia Niro EX Premium

Hyundai Ioniq
Hybrid Limited

  • Hyundai Ioniq Hybrid Limited
  • Kia Niro EX Premium

The features below are listed for comparison purposes only. For more details, see this Toyota vehicle's "Full Specs" on

$35,865 Base MSRP49 combined mpgMSRP & MPG$31,600 MSRP55 combined mpg
Automatic trunk/hatch closing
Standard Power LiftbackAutomatic trunk/hatch closingNot Available
Heated steering wheel
StandardHeated steering wheelNot Available
One-touch power windows (driver / passenger / rear)
Standard / Standard / StandardOne-touch power windows (driver / passenger / rear)Standard / Standard / Not Available
Rain sensing windshield wipers
StandardRain sensing windshield wipersNot Available
Rear window wiper (constant / intermittent)
Not Available / StandardRear window wiper (constant / intermittent)Not Available / Not Available
Ventilated front seats (driver / passenger)
Standard / Not AvailableVentilated front seats (driver / passenger)Not Available / Not Available
Toyota has an advantage
Independent analysis by

2023 Prius Gallery

Panoramic View Monitor

Get a better view of what’s around you. Prius’ available Panoramic View Monitor (PVM) uses cameras on the front, sides and rear of the vehicle to give you a 360-degree view of what’s going on outside.

Prius Features and Specifications

Enhanced Hybrid Battery Warranty

We have expanded our hybrid battery warranty to reflect our confidence in the quality, dependability and reliability of our products. From the 2020 model year forward, every Toyota hybrid battery warranty will cover 10 years from date of first use or 150,000 miles, whichever comes first (previously 8 years or 100,000 miles).Learn More

Multimedia on the Move

Enjoy a multimedia system that provides Apple CarPlay® integration for your iPhone®, Android Auto™ for compatible Android™ devices, Amazon Alexa compatibility and SiriusXM® (includes 3-month All Access trial subscription).

The hybrid reborn.


Electronically controlled Continuous Variable Transmission (ECVT)


Standard Front-Wheel Drive, Available All-Wheel Drive


194 FWD, 196 AWD


7.2 FWD, 7.0 AWD Seconds

MPG (city/highway)

Up to 57


2.0L 4-Cylinder Hybrid


Toyota Safety Sense™ 3.0 (TSS-3.0)

Toyota Safety Sense™ 3.0 (TSS 3.0) is designed to help protect drivers, passengers, people in other vehicles on the road, pedestrians and cyclists from harm. This latest generation of Toyota Safety Sense™ represents Toyota's next milestone in a long history of creating advancements and innovations in safety that help prevent crashes and protect people. Feature availability may vary by vehicle and/or vehicle trim.
  • Pre-Collision System with Pedestrian Detection (PCS w/ PD)
  • Dynamic Radar Cruise Control (DRCC) or Full-Speed Range DRCC
  • Full-Speed Range DRCC
  • Lane Departure Alert (LDA) or Lane Departure Alert with Steering Assist (LDA w/ SA)
  • Auto High Beams (AHB)
  • Road Sign Assist (RSA)
  • Lane Tracing Assist (LTA)

Build Your Prius

Prius is so much more than a singular sporty vehicle. With a range of models and trim lines, you can choose the perfect Prius to reflect your unique personality and driving habits.

Whether your focus is luxury and comfort, convenience and technologically-advanced connectivity, or sporty performance and aggressive styling—we’ve got the perfect 2023 Prius for you. Select the models, trims, and options that suit you best, and let us build your ideal Prius today. The 2023 Toyota Prius. Let’s go places.