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Imagine the new possible. The 2018 Toyota Prius Prime.

Let’s put limits in the rearview mirror. The Prius Prime is the most efficient Toyota hybrid yet. With the power to run in either EV19 or hybrid driving modes, Prime strikes a harmonious balance between necessity and desire. Designed with intelligent tech, premium materials and thoughtful engineering, Prime represents the next step of our continuous quest to reach more efficient mobility, without compromise. It’s time to make the drive toward a better tomorrow even better. And above all, it’s time to make the drive fun again. Let’s go places.

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