Starting MSRP
Prius Prime encompasses the vision where a vehicle can be as inspiring to the human spirit as it is mindful of the world around us. What if you found a vehicle that had style, was fun to drive and had excellent efficiency? What if you didn't have to choose between good for all and good for you? Toyota's innovation can create a world where anything is possible, and that is Prius Prime.
The 2017 Prius Prime also comes with Toyota Safety Sense standard. Learn more about TSS.
Good for all has never looked so good. The 2017 Prius Prime was engineered to maximize efficiency with a dramatic profile that cuts through the wind and stands out from the crowd. Arrive and depart in style, thanks to standard LED headlights and taillights that help you look good while doing good.
Get ready to amplify any trip. The refined EV Auto Mode1 features an increased motor output to give Prius Prime an exhilarating drive all the way up to full highway speeds. The added EV Mode3 drive power comes from an enhanced electric motor and battery pack, and its lower placement also helps you corner with confidence.
Embrace the new possible with ease. The available 11.6-in. HD Multi-Information Display in Prius Prime puts the tech you need right at your fingertips. Controlling everything has never been more convenient, with compelling graphics and an intuitive touch-screen with a smartphone-style experience.
Let imagination, not your range, be your limit. Prius Prime has an impressive manufacturer's projected EPA-estimated total driving range of 640 miles.2 EV Mode3 driving helps maximize your mileage with a manufacturer's projected EPA-estimated 133 MPGe4 and a manufacturer's projected EPA-estimated 25 miles5 of EV Mode driving. It’s time to leave range anxiety behind and start looking ahead.
Toyota Safety Sense™ P7 combines an in-vehicle camera and front-grill mounted millimeter-wave radar for enhanced performance and more functionality. In addition to the three active safety technologies featured in the TSS-C7 package, TSS-P enhances the Pre-Collision System8 by adding a Pedestrian Detection function9, enhances LDA10 by adding a Steering Assist function11 on certain models, and adds Dynamic Radar Cruise Control12.
Choose our most advanced hybrid yet and go even farther. Select either EV mode or hybrid power to fit a short commute or explore more of the open road.
Work or weekend, Prime could be a fit for you and your wallet. With an available $4,500 Federal Tax Incentive13 and local offers, saving money could happen at more places than the pump.
Toyota Safety Sense™ P7 combines an in-vehicle camera and front-grill mounted millimeter-wave radar for enhanced performance and more functionality. In addition to the three active safety technologies featured in the TSS-C7 package, TSS-P enhances the Pre-Collision System8 by adding a Pedestrian Detection function9, enhances LDA10 by adding a Steering Assist function11 on certain models, and adds Dynamic Radar Cruise Control12.
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