Charge up your potential.

Your future is filled with endless possibilities in the all-new 2023 Toyota Prius Prime. Its unmistakable design means you’ll always arrive in style. But more striking than its looks is Prius Prime’s impressive engineering underneath. By utilizing a larger battery pack, it lets you take advantage of its plug-in capabilities, so you can charge up and cover most of your daily commutes using only electric power. On long road trips, when your electric-only battery range runs low, Prius Prime will continue to run on its efficient hybrid engine to keep you going. More than just efficiency, Prius Prime’s Hybrid Synergy Drive® system provides you with power, acceleration and handling that will leave you impressed. With a variety of intelligent, ergonomic tech features set within a modern interior, the Prius Prime will change the way you think about plug-in hybrids.

Prius Prime Models

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Compare Prius Prime

Toyota Prius Prime
XSE Premium


The features below are listed for comparison purposes only. For more details, see this Toyota vehicle's "Full Specs" on

Kia Niro
SX Touring PHEV

The features below are listed for comparison purposes only. For more details, see this Toyota vehicle's "Full Specs" on

$39,170 Base MSRP114 combined mpgMSRP & MPG$39,590 MSRP108 combined mpg
Coming home device
StandardComing home deviceOptional
Garage door opener
StandardGarage door openerOptional
One-touch power windows (driver / passenger / rear)
Standard / Standard / StandardOne-touch power windows (driver / passenger / rear)Standard / Standard / Not Available
Cargo capacity (cuft)
20.3Cargo capacity (cuft)19.4
Hip room (in) (front / rear)
54.7 / 51.7Hip room (in) (front / rear)53.0 / 53.0
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2023 Prius Prime Gallery

Available Front and Rear Heated Seats

Add warmth to every drive. With available front and rear heated seats, you and your passengers can find a little more comfort with the press of a button.

Prius Prime Features and Specifications

Enhanced Hybrid Battery Warranty.

We have expanded our hybrid battery warranty to reflect our confidence in the quality, dependability and reliability of our products. From the 2020 model year forward, every Toyota hybrid battery warranty will cover 10 years from date of first use or 150,000 miles, whichever comes first (previously 8 years or 100,000 miles).Learn More

Multimedia on the Move.

Enjoy a multimedia system that provides Apple CarPlay® integration for your iPhone®, Android Auto™ for compatible Android™ devices, Amazon Alexa compatibility and SiriusXM® (includes 3-month All Access trial subscription).

Maximize Everything You Do.

Take fuel efficiency to the next level by plugging in at home, at work or at any nearby public charging station. With an EPA-estimated 25 miles of driving range in EV Mode on a full charge, you could potentially drive using only electricity for short commutes. And don’t worry—if you can’t or forget to charge, Prius Prime will still run on its efficient gas engine as long as you have fuel. Learn More

Seek out new possibilities.


Up to 44 miles manufacturer-estimated all-electric driving range





0-60 MPH

6.6 seconds


Electronically controlled Continuously Variable Transmission (ECVT)


2.0L 4-Cyl. w/electric motor


Toyota Safety Sense™ 3.0 (TSS-3.0)

Toyota Safety Sense™ 3.0 (TSS 3.0) is designed to help protect drivers, passengers, people in other vehicles on the road, pedestrians and cyclists from harm. This latest generation of Toyota Safety Sense™ represents Toyota's next milestone in a long history of creating advancements and innovations in safety that help prevent crashes and protect people. Feature availability may vary by vehicle and/or vehicle trim.
  • Pre-Collision System with Pedestrian Detection (PCS w/ PD)
  • Dynamic Radar Cruise Control (DRCC) or Full-Speed Range DRCC
  • Full-Speed Range DRCC
  • Lane Departure Alert (LDA) or Lane Departure Alert with Steering Assist (LDA w/ SA)
  • Auto High Beams (AHB)
  • Road Sign Assist (RSA)
  • Lane Tracing Assist (LTA)

Build Your Prius Prime

Prius Prime is so much more than a singular sporty vehicle. With a range of models and trim lines, you can choose the perfect Prius Prime to reflect your unique personality and driving habits.

Whether your focus is luxury and comfort, convenience and technologically-advanced connectivity, or sporty performance and aggressive styling—we’ve got the perfect 2023 Prius Prime for you. Select the models, trims, and options that suit you best, and let us build your ideal Prius Prime today. The 2023 Toyota Prius Prime. Let’s go places.