While the FWD fuel economy numbers of the Prius and Ioniq are similar, the base model Toyota Prius starts out at slightly higher price of $23,770 vs. $22,400 for the Ioniq. However, the Ioniq does not come backed by 20-plus years of experience in the hybrid space. It also misses out on many of the standard safety features of the Prius.
When looking at higher-end trims of the Ioniq, many models come in at a higher price than Prius. Moving up to the SEL or Limited trims of the Ioniq bring it to the same price range as the Prius. In fact, the Ioniq Hybrid Limited Ultimate option (MSRP $2,200) brings the cost of the Ioniq up to $30,750. Only at that price point does the Ioniq come with comparable features to Prius’ TSS-P suite of advanced safety features.
The price of a car goes beyond its initial MSRP. When buying a vehicle, drivers should look at the total cost of ownership. Every 2019 Prius comes with ToyotaCare No Cost Maintenance Plan (2-years/25,000 miles, whichever comes first) and Roadside Assistance (3-years/unlimited mileage).
While the Hyundai Ioniq comes with a 5-years/unlimited mileage roadside assistance plan, Hyundai does not offer a comparable cost maintenance plan. Rather, owners can purchase prepaid maintenance at extra cost for their Ioniq.