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Imagine the new possible.

Prius Prime encompasses the vision where a vehicle can be as inspiring to the human spirit as it is mindful of the world around us. What if you found a vehicle that had style, was fun to drive and had excellent efficiency? What if you didn't have to choose between good for all and good for you? Toyota's innovation can create a world where anything is possible, and that is Prius Prime.

The 2017 Prius Prime also comes with Toyota Safety Sense standard. Learn more about TSS.








Choose our most advanced hybrid yet and go even farther. Select either EV mode or hybrid power to fit a short commute or explore more of the open road.

  • 640 miles EPA-Estimated Total Driving Range2
  • 133 EPA-Estimated MPGe

See how much Prime can save you.


Work or weekend, Prime could be a fit for you and your wallet. With an available $4,500 Federal Tax Incentive13 and local offers, saving money could happen at more places than the pump.

Contact a dealer.

Toyota Safety Sense™ P7

Toyota Safety Sense™ P7 combines an in-vehicle camera and front-grill mounted millimeter-wave radar for enhanced performance and more functionality. In addition to the three active safety technologies featured in the TSS-C7 package, TSS-P enhances the Pre-Collision System8 by adding a Pedestrian Detection function9, enhances LDA10 by adding a Steering Assist function11 on certain models, and adds Dynamic Radar Cruise Control12.

Learn more about TSS.