Peterson Toyota

General Info

Peterson Auto Group is Idaho’s largest Car Dealership chain and is privately owned and operated. We live in the community where the dealerships are located and are in the stores on a day-to-day basis. This allows family values and relationships to permeate the businesses and create a real family atmosphere for our employees and our customers. Peterson views a car sale as the beginning of a relationship and a welcome into the family. Over the years, many of our clients are 3rd and 4th generation customers and have bought and serviced multiple cars with us. Our History and commitment to longevity, maintaining a safe and secure environment, with a relentless focus on customer service and our attention to the community, are what’s built the Peterson brand over the last 100 years.