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The 2023 Prius is DESIGNED FOR SAFETY AND EQUIPPED WITH
Toyota Safety Sense™ 3.0 (TSS 3.0) is designed to help protect drivers, passengers, people in other vehicles on the road, pedestrians and cyclists from harm. This latest generation of Toyota Safety Sense™ represents Toyota's next milestone in a long history of creating advancements and innovations in safety that help prevent crashes and protect people. Feature availability may vary by vehicle and/or vehicle trim.
Prius is so much more than a singular sporty vehicle. With a range of models and trim lines, you can choose the perfect Prius to reflect your unique personality and driving habits. Whether your focus is luxury and comfort, convenience and technologically-advanced connectivity, or sporty performance and aggressive styling—we’ve got the perfect 2023 Prius for you. Select the models, trims, and options that suit you best, and let us build your ideal Prius today. The 2023 Toyota Prius.