Free Trade-In Value!

Enhanced Hybrid Battery Warranty

Starting with the 2020 model year, every Toyota Hybrid Battery Warranty is being increased from 8 years or 100,000 miles to 10 years from date of first use, or 150,000 miles, whichever comes first.

See beyond what's possible.

Discover a freedom that takes you farther. As the most efficient Toyota hybrid yet, Prius Prime is ready to maximize every drive — whether you’re running around town or taking it beyond city limits. Keep your adventures going by taking advantage of an EV Mode driving range that has up to an EPA-estimated 25 miles. Charge it whenever you can, or don’t. When the charge runs low, Prius Prime will continue to run as an efficient hybrid and still have an EPA-estimated 54 mpg combined. Uniquely designed with intelligent tech, premium materials, thoughtful engineering and room for five, Prius Prime is ready to help you go to new places.

The 2021 Prius Prime also comes with Apple CarPlay3 standard!

Prius Prime Models

2021 Prius Prime Gallery

Maximum Efficiency and Performance

A 4-cylinder gas engine and electric motor generators seamlessly work together to provide maximum efficiency. You can even find yourself going all the way up to highway speeds in EV Mode. And when the charge runs low, there’s no range anxiety, because Prius Prime will continue to run like a conventional hybrid and still have an impressive EPA-estimated 54 combined mpg.

See More Prius Prime Offers

The 2021 Prius Prime is DESIGNED FOR SAFETY AND EQUIPPED WITH

Toyota Safety Sense™ 2.0 (TSS-2.0)

Toyota Safety Sense™ 2.0 (TSS 2.0) is designed to help protect drivers, passengers, people in other vehicles on the road, pedestrians and cyclists from harm. This latest generation of Toyota Safety Sense™ represents Toyota's next milestone in a long history of creating advancements and innovations in safety that help prevent crashes and protect people. Feature availability may vary by vehicle and/or vehicle trim.

  • Pre-Collision System with Pedestrian Detection (PCS w/ PD)
  • Dynamic Radar Cruise Control (DRCC) or Full-Speed Range DRCC
  • Full-Speed Range DRCC
  • Lane Departure Alert (LDA) or Lane Departure Alert with Steering Assist (LDA w/ SA)
  • Auto High Beams (AHB)
  • Road Sign Assist (RSA)
  • Lane Tracing Assist (LTA)

Prius Prime Benefits

Incentives & Rebates

Based on your location 45504

Up to

$4,500

Federal Tax Credit

Additional state benefits may be available

See Full List Of Incentives

More miles, less fuel.

25

Miles EPA-Estimated EV Mode Range

640

Miles EPA-Estimated Total Driving Range

Build Your Prius Prime

Prius Prime is so much more than a singular sporty vehicle. With a range of models and trim lines, you can choose the perfect Prius Prime to reflect your unique personality and driving habits. Whether your focus is luxury and comfort, convenience and technologically-advanced connectivity, or sporty performance and aggressive styling—we’ve got the perfect 2021 Prius Prime for you. Select the models, trims, and options that suit you best, and let us build your ideal Prius Prime today. The 2021 Toyota Prius Prime.