Privacy Policy




This Privacy Policy governs the manner in which the New England Toyota Dealers Advertising Association (“NETDAA”) collects, uses, maintains, and discloses information collected from users (each, a "User") of the website ("Site"). This privacy policy applies to the Site and all products and services offered by the NETDAA.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes. The Site is not intended to be used or viewed by Users under 18 years old.

Personal Information

We may collect Personal Information from Users in a variety of ways, including, but not limited to, when Users visit our site, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Personal Information Users provide may include User’s name, email address, mailing address, phone number, and certain demographic information. Personal Information may be used to send follow-up advertising emails containing special vehicle offers or promotions.


We will collect Personal Information from Users only if they voluntarily submit such information to us, and Users may choose to visit our Site anonymously. Users may refuse to supply Personal Information, but that may prevent Users from engaging in certain Site related activities. .


Online activity information

We may collect online activity information about Users whenever they interact with our Site. Online activity information may include the browser name, device type, page served and technical information about Users' means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies

Most browsers are initially set up to accept cookies and our Site may use cookies to enhance User experience. The Site may utilize cookies for recordkeeping purposes and to track User information. Users may choose to set their web browser to refuse cookies, or to alert User when cookies are being sent. If Users do so, note that some parts of the Site may not function properly. Users should refer to their browser for more information about how to delete cookies from or on how to reduce the amount of cookies set by their browser. We may also use cookies to associate User site usage with a social media profile on certain social media platforms and may serve advertising on these platforms based on vehicle preference information we collect on our Site. 

How we use collected information

The NETDAA may collect and use User Personal Information for the following purposes:

  • To improve customer service:
  • Information Users provide helps us respond to customer needs and information requests more efficiently.
  • To personalize user experience:
  • We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • We may use information such as general location information provided by or collected from User to personalize User’s experience and offerings in a geographic regional manner.
  • We may use Personal Information or online activity information to track Users across devices.
  • To improve our Site:
  • We may use feedback Users provide to improve our products and services.
  • To send requested emails:
  • We may use User’s email address to respond to inquiries, questions, and/or other requests and to provide promotion emails related to special offers.
  • We may use information about vehicle preference to serve follow-up banner advertising.

How we protect User information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of User Personal Information, including User’s username, password, transaction information and data stored on our Site.

Sharing User personal information

We do not sell, trade, or rent Users Personal Information to others. We may share generic aggregated demographic information not linked to any Personal Information regarding visitors and users with our business partners for the purposes outlined above. Additionally we may provide Personal Information to our business partners for the purposes of fulfilling requests that Users have made (for instance, requests for additional information from our business partners). We may also provide Personal Information to our business partners for the purpose of advertising special vehicle offers. We may share personally identifiable information if required by law, including in response to a court order or subpoena.

Advertising: How to Opt-out

We do not share Personal Information with third party ad network providers. Providers may have access to cookies, pixels, tags or other targeting technologies on User’s computer or device to serve ads based on inferred personal interests. Providers may collect information related to geographic location and browsing history on or other sites User has visited. If you would like to opt-out of targeted advertising from, please visit the following:

  • Digital Advertising Alliance (DAA) WebChoices:
  • Network Advertising Initiative (NAI) Consumer Opt-Out:
  • Digital Advertising Alliance (DAA) AppChoices:

Third party websites

Users may find content on our Site that links to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.

Compliance with children's online privacy protection act

Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our Site from Users we actually know are under 13, and no part of the Site is directed to or designed to attract children under 13. If we determine that we collected data on a User under this age, we will not use or maintain User’s personal information without the consent of User’s parent or guardian consent. If we become aware that we have collected personally identifiable information from a child under the age of 13, we will make reasonable efforts to delete such information from our records.

Changes to this privacy policy

The NETDAA has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the top of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Contacting us

If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this Site, please contact us at:

The New England Toyota Dealers Advertising Association

c/o TCAA

3 Edgewater Drive, Suite 201

Norwood, MA 02062