2024 Prius Prime

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Engineered to defy expectations.

Embrace a future of boundless opportunities in the 2024 Toyota Prius Prime. Its stunning design and sharp lines ensure you’ll turn heads wherever you go. But it’s not just the striking aesthetics that set Prius Prime apart—it’s the remarkable engineering beneath the surface. With an enhanced battery pack, you can tap into its plug-in capabilities, empowering you to conquer most daily commutes using electric power alone. And on longer excursions, Prius Prime seamlessly transitions to its efficient hybrid engine, ensuring your journey continues uninterrupted.

Prius Prime Models

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Compare Prius Prime

Toyota Prius Prime
XSE Premium


The features below are listed for comparison purposes only. For more details, see this Toyota vehicle's "Full Specs" on

  • Kia Niro SX Touring PHEV
  • Tesla Model 3 Performance

Kia Niro
SX Touring PHEV

  • Kia Niro SX Touring PHEV
  • Tesla Model 3 Performance

The features below are listed for comparison purposes only. For more details, see this Toyota vehicle's "Full Specs" on

$39,670 Base MSRP114 combined mpgMSRP & MPG$39,590 MSRP108 combined mpg
Coming home device
StandardComing home deviceOptional
Garage door opener
StandardGarage door openerOptional
One-touch power windows (driver / passenger / rear)
Standard / Standard / StandardOne-touch power windows (driver / passenger / rear)Standard / Standard / Not Available
Cargo capacity (cuft)
20.3Cargo capacity (cuft)19.4
Hip room (in) (front / rear)
54.7 / 51.7Hip room (in) (front / rear)53.0 / 53.0
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2024 Prius Prime Gallery

Prius Prime Features and Specifications

Enhanced Hybrid Battery Warranty.

We have expanded our hybrid battery warranty to reflect our confidence in the quality, dependability and reliability of our products. From the 2020 model year forward, every Toyota hybrid battery warranty will cover 10 years from date of first use or 150,000 miles, whichever comes first (previously 8 years or 100,000 miles).Learn More

Multimedia on the Move.

10.5-in. Toyota Audio Multimedia, six speakers, with wireless Apple CarPlay® & Android Auto™ compatible, SiriusXM® with 3-month Platinum Plan trial subscription (see for details); and 11-speaker JBL® Premium Audio including subwoofer and amplifier.

Maximize Everything You Do.

Take fuel efficiency to the next level by plugging in at home, at work or at any nearby public charging station. With an EPA-estimated 25 miles of driving range in EV Mode on a full charge, you could potentially drive using only electricity for short commutes. And don’t worry—if you can’t or forget to charge, Prius Prime will still run on its efficient gas engine as long as you have fuel. Learn More

Prius Prime Specs


Up to 44 miles EPA-estimated all-electric driving range





0-60 MPH

6.6 seconds


Electronically controlled Continuously Variable Transmission (ECVT)


2.0L 4-Cylinder Hybrid


Toyota Safety Sense™ 3.0 (TSS-3.0)

Toyota Safety Sense™ 3.0 (TSS 3.0) is designed to help protect drivers, passengers, people in other vehicles on the road, pedestrians and cyclists from harm. This latest generation of Toyota Safety Sense™ represents Toyota's next milestone in a long history of creating advancements and innovations in safety that help prevent crashes and protect people. Feature availability may vary by vehicle and/or vehicle trim.
  • Pre-Collision System with Pedestrian Detection (PCS w/ PD)
  • Dynamic Radar Cruise Control (DRCC) or Full-Speed Range DRCC
  • Full-Speed Range DRCC
  • Lane Departure Alert (LDA) or Lane Departure Alert with Steering Assist (LDA w/ SA)
  • Auto High Beams (AHB)
  • Road Sign Assist (RSA)
  • Lane Tracing Assist (LTA)

Build Your Prius Prime

Prius Prime is so much more than a singular sporty vehicle. With a range of models and trim lines, you can choose the perfect Prius Prime to reflect your unique personality and driving habits.

Whether your focus is luxury and comfort, convenience and technologically-advanced connectivity, or sporty performance and aggressive styling—we’ve got the perfect 2024 Prius Prime for you. Select the models, trims, and options that suit you best, and let us build your ideal Prius Prime today. The 2024 Toyota Prius Prime. Let’s go places.